Wednesday, March 5, 2008

not just a backdrop

i am LOVING nordstrom's latest ad campaign. ruben toledo painted 20x30 ft walls to create a series of surrealistic black and white sets. the campaign was shot by ruven afanador- really a fantastic collaboration. the whole shoot looks like an enviroment- not just a shoot to sell- i am so jealous when you are able to market with emotion or lifestyle rather than click, shoot, upload and sell.

MEET ruben and isabel toledo! “Inside the Designer’s Studio” with Isabel and Ruben Toledo, March 11 at 5:30 p.m., Pacific Design Center’s SilverScreen Theater, 8687 Melrose Ave., West Hollywood. For tickets ($30), call (310) 665-6875 or go to

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